A Needs Analysis of Business English Students' Motivations and Skills: The Case of Moroccan Master Students at Abdelmalek Essaadi University

Authors

  • Karim EL Hiani Abdelmalek Essaadi University
  • Asmaa Bouchouk Abdelmalek Essaadi University

Keywords:

needs analysis, business English, L2 motivation, language skills, curriculum design

Abstract

This study investigates learners’ intrinsic and extrinsic motivations and their perceptions of language skills within an English for Specific Purposes (ESP) framework. A 30-item Likert-scale questionnaire was administered to 110 Master’s students enrolled in Business English programs at the Faculty of Economics in Tangier and Tetouan. The findings indicate that learners are primarily driven by intrinsic motivation, and that speaking and listening are perceived as the most important language skills. The study outlines important implications, particularly regarding the integration of learners’ language skill needs and motivation.

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Published

2025-09-22

How to Cite

EL Hiani , K., & Bouchouk, A. (2025). A Needs Analysis of Business English Students’ Motivations and Skills: The Case of Moroccan Master Students at Abdelmalek Essaadi University. Innovation, Technology, Education and Communication, (10). Retrieved from http://itec.ump.ma/index.php/itec/article/view/166