Corporate Social Responsibility as a Corporate Learning-Oriented Strategy: The Case of the Regional Investment Center in North-East Morocco

Résumé

The establishment of regional investment centers in Morocco in 2002 aimed to ease bureaucratic procedures and encourage domestic and foreign investment. Regional investment centers play a strategic role in social, environmental, and economic sustainability. The mission of regional investment centers is to provide investors and stakeholders with viable administrative services and innovative solutions to address territorial socioeconomic challenges. However, there is a lack of investigation of how these public institutions can adopt corporate social responsibility (CSR) as a corporate learning (CL) based strategy to manage knowledge, empower employees, and create impact in terms of human resource development. The purpose of this survey is to explore and explain the effect of CSR as a corporate learning strategy on employee empowerment in the Regional Investment Center of the Oriental Region (RICOR) in Northeastern Morocco. Partial least squares structural equation modeling (PLS-SEM) aimed to measure the reliability and validity of the research model in the Moroccan context. Findings from this study provide practitioners with insights into the implementation of learning-oriented corporate social responsibility.