Investigating Moroccan University Students’ Attitudes towards ChatGPT as a Learning Tool and its Impact on their Academic Performance

Abstract

The purpose of this study is to investigate how students at the National School of Commerce and Management (ENCG) in Oujda perceive ChatGPT as a learning tool and how it impacts their academic performance. To achieve this objective, a mixed-methods approach was implemented, encompassing data collection from the quantitative phase and the qualitative phase. The findings reveal that the majority of students hold positive attitudes towards ChatGPT as a learning tool due to its ease of use and its ability to provide personalized support and feedback, which subsequently enhances their academic performance. However, it is crucial to note that alongside these positive perceptions, there are also significant ethical concerns to be explored. These concerns highlight the need for responsible usage and regulations to prevent misuse while realizing the benefits of this model technology.